I wish I had developed a world record-setting product like Pokemon Go - Or had the rights to an award winning show like HBO’s Game of Thrones (another world record breaker…)
But we can still learn from the success of these insanely successful pieces of popular culture. What is it about them that made them 'click' with so many people?
What can you learn from some of the year’s biggest marketing successes?
Jennifer Rogers over at Insight Creative would like to tell you:
You may not be able to achieve the same viral success as Pokemon Go. But with some careful analysis, you can learn the reasons it was such a success, and how to incorporate those things into your own marketing.