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How to choose a good story for your fundraising.

8/27/2017

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Donors love a good story. 

It helps them connect the money they give to the good work you do.

You know you need a story for your next newsletter or fundraising appeal. But what story should you use? Will any story do?

No.

A boring story can actually hurt your fundraising efforts.  

It can bore your reader into putting down your letter – exactly the opposite of what you were trying to accomplish!
Should you take that as a reason to avoid storytelling altogether? Of course not. But understand that not all stories are equal.

​So how do you pick a good one?

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How to build an email list (for non-profits)

8/19/2017

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Email marketing can be a wonderful tool for non-profits. 

Sending out a “watch your mail box” email ahead of an annual appeal can boost your responses. Sending email follow-ups can also bring in some extra donations.

But how do you build an email list in the first place? 
One address at a time.

Building an email list is slow going. 

It’s like filling a bucket of water, one drop at a time. 


​But where do the drops come from?  Here are 5 places to start.

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