It helps them connect the money they give to the good work you do.
You know you need a story for your next newsletter or fundraising appeal. But what story should you use? Will any story do?
A boring story can actually hurt your fundraising efforts.
It can bore your reader into putting down your letter – exactly the opposite of what you were trying to accomplish!
Should you take that as a reason to avoid storytelling altogether? Of course not. But understand that not all stories are equal.
So how do you pick a good one?