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How to choose a good story for your fundraising.

8/27/2017

1 Comment

 
Donors love a good story. 

It helps them connect the money they give to the good work you do.

You know you need a story for your next newsletter or fundraising appeal. But what story should you use? Will any story do?

No.

A boring story can actually hurt your fundraising efforts.  

It can bore your reader into putting down your letter – exactly the opposite of what you were trying to accomplish!
Should you take that as a reason to avoid storytelling altogether? Of course not. But understand that not all stories are equal.

​So how do you pick a good one?

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