Is this common advertising mistake costing you money?

I just got one of those ad mailers in my mailbox today. I was going through it and noticed something – many of the ads made no offer!

This is a problem.

First, if you make no offer, the reader has no incentive to buy from you. If all you want is to let them know you're around, that's fine... I guess. (See below for my unfiltered thoughts on this.)

Second, how can you know if your ad is getting you any business?    (Read on...)

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