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How to write email subject lines that actually work

3/29/2017

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A study conducted by Yesmail found “In 2016, 30 percent of all marketing emails and nearly half (44 percent) of all retail marketing emails featured subject lines containing an offer.”

(Get the study here)

The study contained a fascinating finding: Emails without offers in the subject line got opened more.

“Across all industries, emails with specific offers in their subject lines underperformed significantly in comparison with those without.”

Why is this?

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How to set yourself apart from the competition.

3/27/2017

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How do you convince your prospective clients and customers that your business is the right one for them?

How do you set yourself apart from the competition (including that jerkbag who has 500 glowing reviews on Facebook?)
                                                                                                                                                (Read on and find out!)

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Please don't change your business name.  Just don't.

3/25/2017

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Think twice before changing your business name.

First, ask yourself 'why.' Why are you changing your name? What benefit do you hope to get? What's wrong with the one you already have?

Brand recognition is important. You WILL lose some by changing your name. If you're lucky, you won't lose much.

You'll have to launch a communication campaign to let everyone know about your name change, so they don't get confused. Inevitably, people will be confused anyway. It happens.

Why bother?



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