A study conducted by Yesmail found “In 2016, 30 percent of all marketing emails and nearly half (44 percent) of all retail marketing emails featured subject lines containing an offer.”
(Get the study here)
The study contained a fascinating finding: Emails without offers in the subject line got opened more.
“Across all industries, emails with specific offers in their subject lines underperformed significantly in comparison with those without.”
Why is this?
(Get the study here)
The study contained a fascinating finding: Emails without offers in the subject line got opened more.
“Across all industries, emails with specific offers in their subject lines underperformed significantly in comparison with those without.”
Why is this?
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