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How can cause marketing help your non-profit?

6/16/2017

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Does your organization need another way to raise some money?  (Always.  Duh.  Stupid question.)

Have you tried cause marketing? 

What is cause marketing?


Cause marketing – to use the blandest terms possible – is most simply defined as a for-profit business and non-profit business working together for mutually beneficial goals.

Ugh.  Let’s try that one again: 


Cause marketing is businesses and non-profits helping each other out.  The business gets marketing/public relations value.  The non-profit gets marketing/fundraising value. 

It can be an incredible opportunity for both businesses and non-profits, if you do it right. 

​Let’s look at some examples.

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