Have you tried cause marketing?
What is cause marketing?
Cause marketing – to use the blandest terms possible – is most simply defined as a for-profit business and non-profit business working together for mutually beneficial goals.
Ugh. Let’s try that one again:
Cause marketing is businesses and non-profits helping each other out. The business gets marketing/public relations value. The non-profit gets marketing/fundraising value.
It can be an incredible opportunity for both businesses and non-profits, if you do it right.
Let’s look at some examples.