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How to build an email list (for non-profits)

8/19/2017

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Email marketing can be a wonderful tool for non-profits. 

Sending out a “watch your mail box” email ahead of an annual appeal can boost your responses. Sending email follow-ups can also bring in some extra donations.

But how do you build an email list in the first place? 
One address at a time.

Building an email list is slow going. 

It’s like filling a bucket of water, one drop at a time. 


​But where do the drops come from?  Here are 5 places to start.

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How to write email subject lines that actually work

3/29/2017

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A study conducted by Yesmail found “In 2016, 30 percent of all marketing emails and nearly half (44 percent) of all retail marketing emails featured subject lines containing an offer.”

(Get the study here)

The study contained a fascinating finding: Emails without offers in the subject line got opened more.

“Across all industries, emails with specific offers in their subject lines underperformed significantly in comparison with those without.”

Why is this?

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