Sending out a “watch your mail box” email ahead of an annual appeal can boost your responses. Sending email follow-ups can also bring in some extra donations.
But how do you build an email list in the first place?
One address at a time.
Building an email list is slow going.
It’s like filling a bucket of water, one drop at a time.
But where do the drops come from? Here are 5 places to start.