It's a great read for anyone who is considering blogging as a marketing tool, as well as for those who've already tried blogging and given up.
While the post is intended to be an argument for "why you should be blogging", it contains much more.
Stephen takes you step by step through the reasons why you should blog, what you can hope to gain, and how to do it the right way. (This is no '10 easy tips to...' post. This one is PACKED with real, useful information.)
He lays out where blogging fits in the marketing process, and the steps you need to take to make it successful.
Read it (before he realizes it would make a good book, and pulls it from his site!)