Direct mail is seen as junk by everyone except the person who wants what you're selling. To that person, your letter is an invitation they'll gladly accept.
Your job is to make sure your list contains as many “people who want what you sell” as possible.
Really, it's only junk mail if you'r mailing to the wrong list...
I came across an eye-opening piece by Etelka Lehoczky for Inc that highlights some of the results businesses are seeing from Direct Mail:
Read it.
Your job is to make sure your list contains as many “people who want what you sell” as possible.
Really, it's only junk mail if you'r mailing to the wrong list...
I came across an eye-opening piece by Etelka Lehoczky for Inc that highlights some of the results businesses are seeing from Direct Mail:
Read it.
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