Someone asked recently if I had any advice for how to handle a non-profit's social media strategy.
Lucky them - I did!
Lucky them - I did!
If you're a non-profit looking to spread your message online (and maybe expand your mailing list or donor base?), try involving your supporters and connections in your social media efforts. Get them sharing content and spreading your message through their own networks.
Better yet, get them talking about you in their own words.
This is how social media works best.
What I see a lot of non-profits do: They create content (often good content) and then try to drive traffic to their pages themselves. What winds up happening? Nothing.
Every once in a while I come across a success story, where a non-profit will ask their followers to support them through their own networks - to spread the word. They let loose the reins, and give up the control of their message - and their followers carry it to the rest of the world.
It's like this: If I see a post by Wisconsin Monkey Crisis, what do I care? I've got a lot of other stuff on my mind. But now my best friend posts something personal about why he himself donates / volunteers.
Well, now I'm gonna read it. Because my friend is relevant and interesting to me in a way that "some non-profit" isn't.
And here's the thing that differentiates you from other, profit-centered businesses: your supporters want to help. They want to be involved.
Let them.
- Andy Duchow
Better yet, get them talking about you in their own words.
This is how social media works best.
What I see a lot of non-profits do: They create content (often good content) and then try to drive traffic to their pages themselves. What winds up happening? Nothing.
Every once in a while I come across a success story, where a non-profit will ask their followers to support them through their own networks - to spread the word. They let loose the reins, and give up the control of their message - and their followers carry it to the rest of the world.
It's like this: If I see a post by Wisconsin Monkey Crisis, what do I care? I've got a lot of other stuff on my mind. But now my best friend posts something personal about why he himself donates / volunteers.
Well, now I'm gonna read it. Because my friend is relevant and interesting to me in a way that "some non-profit" isn't.
And here's the thing that differentiates you from other, profit-centered businesses: your supporters want to help. They want to be involved.
Let them.
- Andy Duchow
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