How many of your new donors give to you a second time?
Not as many as you'd like?
Want to know what you can do about it?
Put as much care into your "thank you" messaging and follow-up as you do with your appeal.
Your donors are looking for a relationship. How you respond to their first gift will determine if they give another.
Find out how to keep your donors coming back for more in this recent post by Tom Ahern - "composing a satisfying thanks"