- “Sign up for our newsletter.”
- “Download our free report.”
- “Follow me on Twitter!”
- “Donate now!”
The CTA is arguably the most important part of whatever you write. If you don’t include one, people won’t know what you’re asking them to do. All too often, they’ll end up doing nothing and just click away.
But having a CTA is only the first step. How you word the CTA is equally important. The words you use matter.
Here’s a good example from Graham Onak of Gaintap: They changed one word in a CTA. It cut the leads by 81%.
My key takeaways from his post:
- Knowing your audience is important. Otherwise how do you know what to say?
- Testing is important. Otherwise, how do you know what’s working and what isn’t?
- One word can make or break your content. How can you afford not to test?