Green Bay Copywriting LLC
920-254 3504
  • Fundraising
  • Commercial
  • Contact
  • Blog

 What to do if Trump (or whoever) cuts your funding.

3/21/2017

1 Comment

 
Maybe it's happened to you already. Maybe it's gonna happen.


What if Trump cuts your funding?  What are the people who depend on you going to do for help? What are you going to do?


I don't have a long term solution, but I do have a temporary one to buy you some time.


Send out an emergency appeal letter.


Be straight with your donors:


“We need you now more than ever. We're losing our government funding. These are the programs that are affected. This is what we need to raise to keep them going. Let me introduce you to <sympathetic person>, who is depending on us for... If everyone would give $X, we can get through this. Please give what you can.”


Will it replace the nice, reliable stream of government funding? No.


Will it help? Damn right it will. And it will give your donors a head's up that you're gonna need their support more than ever.


It'll also show them that you aren't about to quit, and that their money is well spent, still going to help the people they're hoping to help.


As a fundraiser, you have an advantage right now. People are angry. They know Trump is cutting funding for some very important organizations and programs.


They want to do something about it. And your appeal letter gives them something to do.


Anger is a great motivator. Your job is to take advantage of it, and tap into it, and raise money with it.




1 Comment
Sally
3/28/2017 12:08:25 pm

Its not his fault you kill babies

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Like what you're reading?  Sign up and get my best stuff delivered straight to your inbox.

    * indicates required

    Archives

    August 2021
    June 2021
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    November 2016
    July 2014
    June 2014
    May 2014
    February 2014
    September 2013
    August 2013
    July 2013
    March 2013
    February 2013
    September 2012

    Categories

    All
    Acquisition
    Advertising
    Better Websites
    Build Trust
    Case Study
    Cause Marketing
    Direct Mail
    Donor Appreciation
    Email
    Fundraising
    Know Your Audience
    Online Fundraising
    Other Experts
    Research
    Saying Thank You
    Social Media
    Storytelling
    Thanks
    Website Copy

    RSS Feed

Powered by Create your own unique website with customizable templates.