You can write the best emails in the world and it won’t make a difference if your list is wrong.

What do I mean by ‘wrong’?

They don’t need or want what you’re selling. They don’t want to hear from you. They don’t open your emails or worse – mark them as spam.

How do you know your list is bad?

Your results will be poor, for a start.

But if you aren’t sure if that’s your list’s fault, here’s a great article by Lindsay Kolowich Cox that not only gives you the warning signs of a bad list, but also how to turn it into a good one!

Lindsay’s point about buying, borrowing, or renting lists is especially important: If you bring on a new employee or partner, don’t assume you can just blend their list with yours. I worked with a number of companies in the past who’ve done this, and their results have been abysmal.

The best way to grow your list is to read this and follow the advice.

You can find Lindsay here.