Believe it or not, I come across a fair number of fundraising letters that never actually ask for money.
I assume they’re fundraising letters because they’re the only letter the organizations send out – once a year, around Christmas time. (And if they’re not trying to raise money, I can’t for the life of me imagine what purpose they have, except for wasting money on printing and mailing.)
Many of us seem to have a resistance to asking people for things – especially money.
I do too. It’s why I write letters instead of raising money face to face.
And I don’t know how to make you feel better about asking for money (as if you should feel anything but good about raising money for a good cause), but I do know how to make it easier for you to ask.
I assume they’re fundraising letters because they’re the only letter the organizations send out – once a year, around Christmas time. (And if they’re not trying to raise money, I can’t for the life of me imagine what purpose they have, except for wasting money on printing and mailing.)
Many of us seem to have a resistance to asking people for things – especially money.
I do too. It’s why I write letters instead of raising money face to face.
And I don’t know how to make you feel better about asking for money (as if you should feel anything but good about raising money for a good cause), but I do know how to make it easier for you to ask.
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