Lucky them - I did!
Better yet, get them talking about you in their own words.
This is how social media works best.
What I see a lot of non-profits do: They create content (often good content) and then try to drive traffic to their pages themselves. What winds up happening? Nothing.
Every once in a while I come across a success story, where a non-profit will ask their followers to support them through their own networks - to spread the word. They let loose the reins, and give up the control of their message - and their followers carry it to the rest of the world.
It's like this: If I see a post by Wisconsin Monkey Crisis, what do I care? I've got a lot of other stuff on my mind. But now my best friend posts something personal about why he himself donates / volunteers.
Well, now I'm gonna read it. Because my friend is relevant and interesting to me in a way that "some non-profit" isn't.
And here's the thing that differentiates you from other, profit-centered businesses: your supporters want to help. They want to be involved.
- Andy Duchow