The subject line.
If you have a bad subject line, no one will open your email. It won’t matter what offer you have, or who wrote the copy. If your subject line stinks, the email won’t get opened.
If you have a good subject line, more people will open your email – and hopefully act on it.
Not convinced? Check out this piece on the Obama email campaign. (Pay attention to the difference between the most successful and least successful subject lines.)
Your subject line matters.
If you read the piece on the Obama email campaign, you may be saying: "But they had to test to find out which subject lines worked best! How are we supposed to do it?"
The same way they did - by testing if you can.
If you can’t…
Do the next best thing. Learn from the experts who do test their subject lines. What works?
I’ll be talking more about this down the road, but if you want some ideas now… check this out.
(Have a question you'd like to have answered? Email me. Time permitting, I'll do my best to answer.)