Then start using more client success stories.
Put them on every page.
Yes. Every page. (And at the end of each story, put a link to your 'donate' page.)
Hard truth time:
People aren’t reading your mission statement. They can’t recite your organizational values. They probably don’t know (or care) much about your history either.
They do care about the good you’re doing. (More accurately, they care about the good they can do through you.)
People want to know who you’re helping. And how. And they want to know what part they played (or could play) in it.
So tell them!
Having trouble crafting compelling success stories? I can help with that!